CPP Group announces corporate rebranding

For over 30 years CPP has provided peace of mind to millions across the globe by offering card blocking and replacement services. Today the company fosters a culture of tech discovery, innovation and development – with 2017 witnessing the launch of two all-digital products, OwlDetect and Lasu, as well as the acquisition of Blink Innovation: the only InsureTech business in the FCA’s prestigious ‘Project Innovate’ sandbox.

The redesigned website showcases a fresh look and tone of voice for the company, as well as utilising a responsive and easy to navigate design. The visual identity relies on a multitude of colourful circles which suggest dialogue and connections between people. It’s all about illustrating inter-connection and working in unison with customers, colleagues, Business Partners and suppliers. The company has adopted a range of new colours, adding more flair and unexpected combinations to reflect the dynamic nature of the refocused company.

Jason Walsh, Chief Executive at CPP Group plc, commented: “It has never been a more exciting time to be part of the CPP journey. We have transformed the company to reflect our plans for growth, which includes re-designing the organisation to put more ownership and resources into our country businesses right through to evolving our company values. It also includes providing our business partners and their customers with value propositions and an outstanding experience through the delivery of simple and innovative products that meet real consumer needs. The rebrand announced today better portrays our ethos of positivity, collaboration and boldness.”

CPP will roll out the rebrand across its international markets by the end of 2017.