Blink Parametric and Firemelon Limited have announced a strategic partnership to offer ease of access to Blink Parametric real-time parametric solutions and assistance to all travel insurance providers served by Firemelon’s Magenta Insurance System platform. Firemelon, based in Belfast, are the market leader in providing travel insurance sales and administration systems to major travel insurance brands and has been developing and supporting insurance industry sales and claims systems for over two decades. Firemelon’s Magenta platform is utilised for policy administration by over 30 insurers, brands, brokers, claims handling and assistance companies across the UK, Europe, South Africa, USA and Canada.

Speaking of the announcement, Carl Carter, Chief Commercial Officer of Blink Parametric said: “We’re delighted to be working with Firemelon on upcoming B2B and D2C initiatives to serve their extensive travel insurance partner client base. Firemelon’s Magenta system will be ‘Blink Parametric-enabled’ from February onwards, and this is where PaaS meets SaaS. The operational synergies emerging from our collaboration are set to deliver enhanced product and service performance by providing access to Blink Parametric’s range of real-time flight delay and luggage delay solutions..”

Zena Carter, Managing Director of Firemelon Limited, said: “Our business partners, especially within the travel insurance industry, are constantly striving for a competitive edge. Innovation is at the heart of product development at Firemelon and Magenta is continuously enhanced as we move our product forward to benefit our clients. With Blink Parametric, we have gained a strategic partner that shares our commitment to delivering simple, intuitive, powerful solutions and in the travel insurance sector, their real-time digital assistance resolution is a highly valued differentiator. We look forward to working with the team at Blink Parametric in rolling out new Blink Parametric-enabled travel insurance solutions across our global travel insurance client base, online distribution and aggregator network, customer portals, call centres and assistance services.”