Our strategic priorities

We have made significant strides in our multi-year journey to transform the Group into a simpler business.

We have aligned our products and businesses towards high-growth markets, combined with long-term investment plans to ensure that Blink Parametric maximises its market potential to deliver enhanced margins and diversified, sustainable, and recurring revenue.

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1. Grow

Organic growth, attracting new clients and increasing market and geographic penetration

Blink Parametric is the Group’s only global business focused on delivering parametric solutions to worldwide travel insurance (flight delay and lost luggage) and consumer cyber security markets.

It forms a key part of the Group’s strategy and needs sustained investment over the medium-term to realise its full potential. The Group has made significant progress scaling Blink and Blink continued to make encouraging commercial and operational progress during 2025. The business expanded its partner base, increased recurring revenues and further enhanced its platform capabilities.

 

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2. Optimise

Investments in technology to meet more of our partner needs and drive product extension and new product development.

Blink delivered improved strategic and operational progress during FY2025. Investment in product and technology focused on automation, data intelligence, improved user experience and additional communication and resolution features, strengthening Blink’s competitive position within the growing embedded and consumer parametric insurance market.

Development of weather-based parametric solutions for the travel and sustainability sectors is progressing well, with initial deployments expected before the end of 2026.

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3. Transform

Transition to a digital, parametric business through the transformation of our operating model and culture.

CPP continued the simplification and increased focus of the Group in 2025, completing the disposals of our CPP Turkey and CPP India businesses. These exits concluded the Group’s withdrawal from Legacy international operations and materially simplified the Group’s structure. Remaining regulated and Legacy activities are now in controlled wind‑down, with management focused on customer continuity, regulatory compliance and minimising residual financial drag.

The Group will focus on a simplified corporate centre, and an ambitious culture within Blink Parametric, ensuring that structures, capabilities and cultures evolve to support growth and maintain discipline.

What this strategy gives us

A simpler to understand business with increased visibility on contracted revenues

A focused and sustainable business

A global, growth orientated business with a lower central cost model

A differentiated suite of higher margin, tech-based products

For more detail on our strategy visit our 2025 Annual Report and Accounts

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Meet the CPPGroup Plc Board and Executive Management Committee.
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Learn about the make-up of CPPGroup Plc.