Our strategic priorities

We have made significant strides in our multi-year journey to transform the Group into a simpler business.

We have aligned our products and businesses towards high-growth markets, combined with long-term investment plans to ensure that Blink Parametric, supported by CPP India and CPP Turkey, maximises its market potential to deliver enhanced margins and diversified, sustainable, and recurring revenue.

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1. Grow

Organic growth, attracting new clients and increasing market and geographic penetration

Blink Parametric is the Group’s only global business focused on delivering parametric solutions to worldwide travel insurance (flight delay and lost luggage) and consumer cyber security markets.

It forms a key part of the Group’s strategy and needs sustained investment over the medium-term to realise its full potential. The Group has made significant progress scaling Blink throughout 2024, and the business is now in a substantially stronger position, operating across 22 geographies with 28 partners and retaining 100% renewal of client contracts.

We will continue to scale Blink through investments in sales headcount, product and technology infrastructure, improving operational capacity and efficiency.

CPP India and CPP Turkey will continue with their local market strategies, with a focus on increasing their distributor footprint to protect against economic volatility and distributor concentration risk.

 

 

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2. Optimise

Investments in technology to meet more of our existing partner needs and drive product extension and new product development.

We have completed the full deployment of a new technology platform for our Indian business to widen distribution channels, create operational efficiencies, and enable the centre to decommission its higher-cost UK-based legacy platform.

Blink enhanced its technology stack and platform in 2024 following the completion of its operational scalability programme, achieving ISO 27001  accreditation and further optimisation of its integrated customer experiences.

Blink will continue to focus on the ongoing improvement of its platform and data warehouse, deployment of a 24/7 support portal for its insurance partners and the reorganisation of product and tech teams under a pod model to allow for dedicated teams to manage new and existing products, and increase capacity, speed and quality of execution.

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3. Transform

Transition to a digital, parametric business through the transformation of our operating model and culture.

CPP continued the simplification and increased focus of the Group in 2024 through divestments of our Legacy Italian business, Globiva and KYND. The implementation of the UK Legacy wind-down commenced, with all policies to run off by the end of 2026.

The Group continues to move to a new operating model, providing central functions at a reduced cost.

The Group will focus on developing a decentralised and ambitious culture, ensuring that structures, capabilities and cultures evolve to support growth and maintain discipline.

 

What this strategy gives us

A simpler to understand business with increased visibility on contracted revenues

A focused and sustainable business

A global, growth orientated business with a lower central cost model

A differentiated suite of higher margin, tech-based products

For more detail on our strategy visit our 2024 Annual Report and Accounts

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Learn about the make-up of CPPGroup Plc.