Blink Parametric, a CPP Group Company has entered a partnership with baoba, a global travel insurtech with offices in the US, Canada and Hungary. Baoba serves as a B2B marketplace for travel sector organisations looking to add innovative solutions for their customer base including online travel agents (OTAs), travel insurance companies and airlines.

The immediate roll-out of the Blink Parametric flight delay solution will soon be followed by flight cancellation, hotel disruption, lost luggage and weather guarantees as the baoba team works to provide clients with an extensive portfolio of innovative consumer-centric insurance solutions.

CPP Sid Mouncey

Sid Mouncey, CEO of Blink Parametric, speaking of the announcement: “With baoba, from the outset we knew we were a natural fit. As two dynamic insurtechs determined to influence the future of insurance with novel solutions – this is a great match. We are excited by the benefits we can bring to the insurance value chain and to the entire customer experience for Baoba’s client base. Our shared ethos regarding intuitive, simple, insurance product design and delivery signals a lively and productive partnership and we are excited to get underway.

Blink was founded in 2016, a Parametric as a Service (PAAS) InsurTech, focused on a flight disruption travel insurance solution to prove its parametric platform. Benefits can include complimentary airport lounge access, hotel rebooking options and instant payment when the insured’s flight is delayed, all done seamlessly through the traveller’s smartphone. Enabling companies to communicate with customers in real-time, offering alerts, status updates, service benefit options and importantly, compensation, has been a cornerstone of Blink’s ongoing success.

Celebrating the new partnership, Kata Ludvig, CEO and Co-Founder at baoba, said: “Today represents another important milestone for baoba. Blink is enabling us to further expand our client portfolios with travel insurances that are street-smart, automated, modular, on-demand, value-add and supported by claim processing and real-time pay-out solutions. This is our sweet spot – where world-class insurtech and inspiring customer experiences converge. Right now, our partners can link to us with a single API to embed parametric products, sell standalone products or upsell during their customer journey. Following our successful integration of Blink’s platform, we are now well underway to transitioning multiple partners towards the launch of their own parametric products. This is gamechanging for our business and we are truly excited by the potential that lies ahead.